By: Juan Carlos Pedreira, Partner at Social Business Hub Digital (SBH)
Here’s the scoop: according to recent studies by the Adobe company, in May 2020 online sales reached a record $82.5 billion in the United States alone. This means that now is the time to adopt tools and expand your capabilities to sell your products or services online.
If your business already has a basic website, your first step should be to analyze its condition and capabilities. Did you develop it on a platform like WordPress or did you use services like Wix or GoDaddy? Did you program it manually? Have you given it very little maintenance or just a few updates?
It is possible that in order to get your webpage ready for online sales you only need to install plugins or services that help connect your main page. Today, companies that need a solution to activate online sales turn to platforms like Shopify to set up the shopping cart feature. However, before adding these plugins it is important that you consider:
Nowadays, one of the fastest growing e-commerce categories happens to be the B2B segment. Clients, who are already accustomed to dynamic services and easy transactions, seek a similar experience when conducting business-to-business transactions. This opens up a framework of new opportunities.
Take note of these steps to implement it:
If you have an e-commerce page that is currently up and running, then your process would be one of optimization and integration to customer service channels, such as:
The possibilities for optimizing your e-commerce system are endless. The important thing is to take those small initial steps and make your way in the world of virtual sales. Online purchases increased 76% over those made last year. As a consequence of the historical moment we are experiencing due to the COVID-19 pandemic, in just months e-commerce’s growth has reached levels that were expected to be seen in four to six years. It’s time to act.
SBH Digital offers e-commerce, digital marketing, CRM, data analysis, and digital transformation consulting and solutions for companies in Puerto Rico and the Dominican Republic. They are currently a business partner of the Adobe company to implement and support e-commerce solutions and digital marketing, among other areas. They are also a Microsoft partner for Dynamics 365, Azure, and Power BI solutions.
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